Principles by Ben de Lisi
For Spring Summer 2010 Debenhams were delighted to relaunch Principles ,one of Britain's biggest and best-loved brands back on the high street, with internationally renowned designer Ben de Lisi at the creative helm. The collaboration is hugely anticipated by customers all over the UK, with Debenhams experiencing overwhelming customer demand for the brand's return. Thousands of searches have been made on their website and store staff have been inundated with enquiries. There are approximately 5 million loyal Principles customers in the UK, so Principles by Ben de Lisi is finally a destination on the High Street for them to shop once again. Under Ben's creative direction, Debenhams is moving the brand back to what it is celebrated for; a timeless, modern collection with a designer twist aimed at the discerning fashion lover. The price position will be lower than before without compromising quality or style. Distilling the essence of the Principles signature style, Ben h