Wednesday, 7 April 2010


Best Dressed at the Races. Get ready for The Ladies Day Calendar
The summer season will start in earnest with the Grand National at Aintree on Saturday 10th April. The whole nation loves a bet in the Grand National and this year 40 runners and riders will be under starter's orders for what is one of the most celebrated horse races in the world. The very first winner of this ultimate test of endurance was "Lottery" in 1839 and probably the most famous winner of all-time was the great "Red Rum" who won in 1973, 1974 and 1977. The most famous loser, however, was "Devon Loch", owned by Her Majesty The Queen Mother. In 1956 "Devon Loch", ridden by Dick Francis, suddenly collapsed just 50 yards from the finish. While race pundits check out the odds and equestrian form, race watchers look forward to Ladies Day and the fabulous fashion forms when the only test of endurance is whether ladies can totter in killer heels and keep their hats on.  Coast have a collection of exquisite race day dresses and accessories. For your winning outfit you can choose from over 120 beautifully crafted dresses in this seasons’ key trends, shapes, colours and prints.  We have featured a selection of our favorite pieces from the  Coast Spring and Summer Collection

Under Starter's Orders - Racing Colours: Blue, Purple & Red. A pastel palette and floral prints

 In the Grandstand - Racing Colours: Red and white and all things bright

In the Paddock - Racing Colours: Sea green and floral flourishes

Winner's Enclosure - Racing Colours: Black and white graphic delight

Friday, 2 April 2010


SPRING BREAKS - Just a hint of Spring as the birds nestle and golden daffodils adorn woodland walks, gardens and parks. Spring/Summer Collections are arriving in stores a combination of blush tones, fresh feminine florals, strong graphics, tribal safari and nautical. At last we can look forward to well-earned Easter Break and thoughts of sand, sea and life on the open waves. The fabulous VV Brown shows us how to work the nautical look in this outfit from Marks and Spencer's new TV ad. It’s all about the stripes! VV wears this essential belted cotton tunic (£15) over rolled up denim shorts from Indigo (£19.50). Add some Limited Collection platforms (£29.50), a cute trilby (£12) and on oversized straw shopper (£15) and you’re ready to set sail this spring. Complete the look with some dotty ankle socks to get VV’s quirky look! The new TV ad was filmed on location in South Africa and features fabulous new stars Ana, Dannii, Lisa, Twiggy and VV. Click here to view all the outfits as seen on
Photo: VV Brown copyright Marks and Spencer
Tradionally an Easter Bonnet was a straw hat adorned with ribbons and spring flowers. Irving Berlin quite literally wrote a "sonnet" about an Easter Bonnet, it featured in the iconic 1948 musical "Easter Parade" which starred Judy Garland and Fred Astaire. The film also included Astaire & Garland's best known songs "Steppin Out with my Baby" & "We're a Couple of Swells"
Irving Berlin Easter Parade Lyrics: 
"In your easter bonnet, with all the frills upon it,
You'll be the grandest lady in the easter parade.
I'll be all in clover and when they look you over,
I'll be the proudest fellow in the easter parade.
On the avenue, fifth avenue, the photographers will snap us,
And you'll find that you're in the rotogravure.
Oh, I could write a sonnet about your easter bonnet,
And of the girl I'm taking to the easter parade."

It's great that today hats and hair accessories are very much back in vogue and not just for special occasions. Feminine flower clips, floppy hats and fascinators, traditional panamas, sun hats, straw boaters and trilbies. Easter Bonnet with all the trimmings on it  Click here to shop for wide brim  Per Una Floral Corsage Hat