Star of Summer Alexa Chung and Superga

Alexa Chung stars in Superga's summer campaign. Known as the people’s shoe of Italy, the original Superga plimsoll has gained iconic status since its inception in 1911. No longer the reserve of chic Italians who have worn them from the city to the beach for generations, this timeless design works with retro 1950s looks like cropped trousers or tea dresses for the girls and with chinos and a classic polo for the boys. Alexa Chung is not only poster girl for the label, but a huge fan too.

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