Wednesday, 15 August 2012

Dorothy Perkins to bring the Kardashian Kollection to the United Kingdom.

Dorothy Perkins are excited to announce an exclusive partnership with Jupi Corp. to bring the Kardashian Kollection to the United Kingdom.The A/W12 collection embraces Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic, and Khloe’s edgier style” quoted Bruno Schiavi, President of Jupi Corp. From trend led pieces to fashionably tailored looks the breadth of the range will appeal to all women who love fashion. There is something for every fashionista with looks that embrace a woman’s natural curves through bold and beautiful fashion statements for all occasions. Commenting on the partnership, Kim, Kourtney and Khloe added "We’re looking forward to expanding our line and making Kardashian Kollection available to so many more people. We pride ourselves in having a line that is affordable and yet of great quality and we’re excited to bring it to new territories  The Kardashian Kollection will launch in November 2012 and will comprise of more than one hundred pieces from the ready-to-wear clothing and handbag collections, with footwear to follow in early 2013. The range will be stocked in more than 250 Dorothy Perkins stores throughout the United Kingdom, including 8 shop in shops within BHS, online at and internationally to thirteen further countries via franchise stores.

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Following on from the successful Dr Rey’s Shapewear that has been at Sears since 2007, it’s the combination of experience in Schiavi’s collaborations that underpins this winning retail partnership. As an expert on body image and self esteem-building Schiavi is also a natural choice to work with the high profile sisters. The Kardashians celebrate a healthy and curvaceous body image, the importance of  high self esteem and family values whilst still being fun, theatrical and sexy. The Kardashian Kollection Schiavi created with Kim, Khloe and Kourtney is currently stocked in SEARS in the United States with products that include ready-to-wear apparel, luggage, footwear, lingerie, jewelry, workout, swim, sunglasses, accessories, handbags and home. In Australia the handbag range is available in retailers including David Jones and Strandbags with plans to extend the retail offering before Christmas. Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia.

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